Business Plan Element: The SWOT Analysis

The tree above is being weakened from the outside by a polypore, sometimes called a bracket or a shelf fungus. As a small business owner you may find yourself like the tree, losing business to competitors but without a good handle on why that is happening. Or perhaps you find yourself thriving but looking to branch into a new product or service. How do you figure out what to pursue and when?


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Business Plan Element: The Mission Statement

In a previous post we discussed the top five reasons outdoor businesses should strategically plan. We will examine major elements of the business plan over the course of the next several small business posts. First up – the mission statement. Think of it as your headlamp: illuminating the big picture purpose of your organization, shining a light on who your customers are, and creating a way forward into the future.

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Top 5 Reasons to Strategically Plan for Your Outdoors Business

If you fail to plan, you plan to fail. ~Benjamin Franklin

Five white water rafting companies sit within about a 25-kilometre radius of one another – as the crow flies – on the banks of the Ottawa River. As someone who found herself somewhere between Pembroke and Foresters Falls for the better part of 18 months, I often wondered how they managed to stay in business. Consider: (a) All five companies run the same stretch of river more or less and (b) White water rafting has seen a bit of a decline in participation in the last decade or more as far as adventure tourism is concerned. Yet all five companies are doing fine for themselves. Enter the strategic plan.

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