Business Plan Element: Environmental Analysis

Now that I teach marketing and small business to both outdoors programs at the College, I spend a fair amount of time talking about business planning. How to perform an environmental analysis and why it’s important make up a vital piece of the planning process for any business owner.

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Business Plan Element: The SWOT Analysis

The tree above is being weakened from the outside by a polypore, sometimes called a bracket or a shelf fungus. As a small business owner you may find yourself like the tree, losing business to competitors but without a good handle on why that is happening. Or perhaps you find yourself thriving but looking to branch into a new product or service. How do you figure out what to pursue and when?

 

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On Receiving Feedback

In the immortal words of Butthole Surfers’ Pepper, “you never know just how you look through other people’s eyes.”

 

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