Business Plan Element: The Mission Statement

In a previous post we discussed the top five reasons outdoor businesses should strategically plan. We will examine major elements of the business plan over the course of the next several small business posts. First up – the mission statement. Think of it as your headlamp: illuminating the big picture purpose of your organization, shining a light on who your customers are, and creating a way forward into the future.

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Top 5 Reasons to Strategically Plan for Your Outdoors Business

If you fail to plan, you plan to fail. ~Benjamin Franklin

Five white water rafting companies sit within about a 25-kilometre radius of one another – as the crow flies – on the banks of the Ottawa River. As someone who found herself somewhere between Pembroke and Foresters Falls for the better part of 18 months, I often wondered how they managed to stay in business. Consider: (a) All five companies run the same stretch of river more or less and (b) White water rafting has seen a bit of a decline in participation in the last decade or more as far as adventure tourism is concerned. Yet all five companies are doing fine for themselves. Enter the strategic plan.

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Welcome to KMS Outdoors

This is it! We are finally here. Three years after making the decision to leave the world of finance and accounting and a year after finishing the Outdoor Adventure Naturalist program at Algonquin College, I am pleased to introduce you to KMS Outdoors.

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